Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. * Demonstrates how to integrate mobile into marketing programs and how to effectively measure it * Explains how to make your existing marketing spends work harder * Delivers step-by-step instructions on how to optimize campaigns in real-time * Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Produktkennzeichnungen
ISBN-10
1118243269
ISBN-13
9781118243268
eBay Product ID (ePID)
163561638
Produkt Hauptmerkmale
Sprache
Englisch
Anzahl der Seiten
226 Seiten
Verlag
John Wiley & Sons
Publikationsname
Mobilized Marketing
Autor
Hasen
Format
Gebundene Ausgabe
Erscheinungsjahr
2012
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Hc Gerader Rücken Kaschiert
Item Length
23cm
Item Height
1cm
Item Width
15cm
Item Weight
487g
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